About

Exocubic was founded by John Stough to support entrepreneurs in their journey to start up, scale up, and develop their enterprise architecture plans for sustainable growth. John has been a catalyst and speaker in defense innovation and is an inaugural member of the US AI Congress.

For more than two decades, John has worked on complex software architecture for robotics, industrial controls, 3D visualization, artificial intelligence, and, most recently, avionics. During the early part of his career, just after a stint in the US Air Force, John started a side consulting business called Exocubic. After working on several commercial software projects, he moved into the defense industry as chief solutions architect for a small defense contractor, where he worked on the Future Airborne Capabilities Environment (FACE) Technical Standard and the Enterprise Architecture for Modular Open Systems Approach (MOSA). John continued to advise and coach entrepreneurs, helped launch nonprofits and coffee shops, and took part in church planting. In the summer of 2024, John relaunched Exocubic and began consulting full time to support small businesses in the emerging MOSA ecosystem. The growing team now supports a number of defense and commercial clients.

Exocubic, LLC is a management consulting company focused on solving complex business challenges. The name is a reference to the term “think outside the box” popularized by management consultants years ago. We form and support specialized teams to help small enterprises manage the challenges of rapid growth. Our work includes coordinating overseas developers, serving as a technical representative in mergers and acquisitions (M&A), and helping established companies modernize their technology. We have a primary focus on complex systems and software architecture, particularly safety-critical and embedded systems (such as avionics, robotics, and AI in real-time systems). Our approach to enterprise architecture also considers innovation, business structure, process improvement, team dynamics, and project management.

We have advised companies on process redesign and business management practices. We also conduct offsite strategic planning and host small conferences on creative thinking. John is available for speaking engagements. Learn more on LinkedIn. For more information, including speaking requests or consulting inquiries, please contact us.